Packet Vision is the pioneer of advanced video advertising. Our managed service enables broadcasters and network operators to increase advertising revenues through targeted addressable advertising over IPTV.

Service
The service enhances and refines the efficiency of advertising on television over IPTV. It enables advertisers to select audiences on the basis of lifestyle or location; to control coverage, frequency and the order in which households view individual ads; and to monitor campaigns with a degree of measurability previously only associated with the internet. We employ a low entry-cost business model designed to flex as the demand for targeted advertising grows, and delivering the maximum return on investment for broadcasters, network operators, advertisers, agencies and Packet Vision’s stakeholders.

Scope
First deployments are taking place in the US, UK, France and Spain, and others will follow soon. The Packet Vision service will come to include mobile TV, web TV, Switched Digital Video over cable, VoD and future IP video platforms. We partner with market-leading IPTV service providers, broadcasters, advertisers and their agencies.

What makes us unique?
Packet Vision develops robust, proprietary solutions to support content providers and network operators seeking to increase or develop their advertising revenue streams. Our management team has the vision and expertise required to translate new media technologies into viable commercial opportunities. We provide a full consultancy to streamline implementation of the service in a practical and straightforward fashion.

History
Recognizing the potential of IP to radically personalize television advertising, technologist and serial entrepreneur Patrick Christian founded Packet Vision in 2004. He saw a way to develop targeted addressable advertising services that are flexible, cost-efficient, and have the ability to scale, both commercially and technically, to the levels required to achieve new levels of personalization. He brought together a skilled team of engineers and marketers, and adopted an ‘internet approach’ to television advertising. In 2006 Charlie Horrell joined Packet Vision as CEO. Today the company offers a low-cost yet highly scaleable delivery platform coupled with a service-based business model, providing advertisers with a dynamic, accountable and cost-efficient platform for the delivery of television advertising campaigns over IPTV.

Location
The company is headquartered in Maidenhead, on the hi-tech corridor leading into West London, and also has offices in Washington DC and Paris.

What does “Packet Vision” mean?

packet /"pakIt/ n.
A short fixed-length section of data that is transmitted as a unit in an electronic communications network, enabling Packet Vision to deliver targeted addressable advertising