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Implementation

Packet Vision offers a managed advertising service for local ad insertion on IPTV networks with a staged approach to implementation.

Stage 1 provides a solution for seamless ad replacement that includes server, splicer, router, media-ingest, scheduling and back-office management.

Stage 2 introduces highly granular targeted advertising on the basis of audience lifestyle or location, as demand for a more advanced video advertising service grows.

The PV1000 is Packet Vision’s fully integrated appliance with ad server, splicer and router. Powered by the VIDEO SWITCHING ENGINE, the PV1000 provides unparalleled throughput and is architected for multiple streams. The PV1000 sits within the network as shown below.

 new_us_telco

Packet Vision has developed a host of APIs that enable its service to integrate with all airtime sales systems.

For those network operators without an existing system, Packet Vision has developed a state-of-the-art web-based TRAFFIC MANAGEMENT SYSTEM with a customizable GUI.

The TRAFFIC MANAGEMENT SYSTEM enables the management of the ad sales cycle, including:

  • Campaign management
  • Ad asset management
  • Spot scheduling
  • AsRun reporting
  • Real time ad replacement control
  • Extensive data presentation in an user-friendly format

Packet Vision offers a full consultancy service to US telcos to assist them through the process of technical and commercial implementation.