| IP-PRIME® and Packet Vision to Provide Targeted Ad Insertion Capability for IPTV Deployments |
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Packet Vision's IPTV Ad Solution to be Integrated with SES AMERICOM's IP-PRIME® October 23, 2007: . SES AMERICOM (www.ses-americom.com), an SES company (Euronext Paris and Luxembourg stock exchanges: SESG), today announced that it has teamed with advertising technology specialist Packet Vision, to enable telecommunications carriers using SES AMERICOM's IP-PRIME® Internet protocol television (IPTV) service to generate advertising revenue through the insertion of targeted local ads. Using Packet Vision's advanced IP-based advertising solution, operators offering IP-PRIME® service will be able to maximize the use of their local ad avails by inserting ads for local and nationwide companies that are specifically directed to selected groups of consumers based on geographic locations or demographic profiles. The Packet Vision solution, the leading MPEG-4, IPTV technology for local ad insertion, will utilize the inherent advantages of IP-PRIME® to allow IPTV service providers to generate local ad revenue, as the cable industry has successfully done for years. Carrying local ads is a proven money maker, earning U.S. cable television operators nearly $4.3 billion in 2006 according to Kagan Research. "We engineered IP-PRIME® to be an open and turnkey solution, giving telcos and other service providers everything required to deliver TV service and to maximize the other revenue generating opportunities of TV, including local advertising," said Bill Squadron, President of SES AMERICOM's IP-PRIME division. "Leveraging the open, standards-based nature of IP-PRIME®, we can integrate Packet Vision's innovative targeted advertising solution to provide IP-PRIME® customers with a tested solution for tapping the lucrative local ad opportunity." "Packet Vision's advertising service perfectly complements SES AMERICOM's IP-PRIME® service, as it is specifically designed to minimize capital and operational costs to IPTV service providers," said Richard George, general manager for Packet Vision US. "Securing a relationship with IP-PRIME® represents a significant step in the expansion of Packet Vision's reach to IPTV service providers and is a logical next move as the company opens up further distribution channels in the USA and Canada." Packet Vision is continuing to develop its solution and intends to regularly add new functionality that leverages the flexibility of IP, the two-way nature of IPTV networks and the power of set-top boxes. Future applications will provide viewers with more personalized commercial breaks and a greater degree of interactivity.
Packet Vision's proposition consists of an innovative delivery platform, based on IP technology, together with a low-risk, low-capital investment business model. The Packet Vision service supports local ad insertion, and interactive and targeted advertising that can be tailored to match the demographics of individual households and even altered in real-time to reflect viewers' reactions, enabling personalized TV advertising to reach its full potential. Since its launch in 2004, Packet Vision has announced commercial trials in the United States and Europe and has partnered with market leading IPTV network operators, middleware and application providers, advertising agencies and aggregators, as well as advertisers. The company has offices in the United States, mainland Europe and the United Kingdom. About SES
John Giddings |