| Partnership between Packet Vision and Prime Media Productions |
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US, November 10th 2009 – Packet Vision – the pioneer of addressable, interactive advertising for IPTV – and Prime Media Productions, the ad service and sales company, have reached agreement to offer an integrated advertising solution to the US IPTV market.
A combination of the Packet Vision technology solutions and the Prime Media sales expertise will provide IPTV operators with a one stop solution for all of their local advertising needs. Says CEO Charlie Horrell, “Our solution is ideal for local telco IPTV markets in the US and combined with Prime’s expertise in advertising sales makes a compelling proposition. The returns for the operators will be fast and substantial.” Say Prime Media Productions CEO Walter Staniszewski, ‘’ Local advertising is crucial revenue for the telco and this is a market we know very well. Combined with simple low cost technology solutions we think the joint proposition will be very appealing’’.
About Packet Vision Packet Vision (www.packetvision.com) is an advertising services company that is enabling broadcasters to target TV advertising to specific households via IPTV. Packet Vision’s proposition consists of an innovative delivery platform, based on IP technology, together with a low-risk, low capital-investment business model. The Packet Vision service supports local ad insertion, interactive and targeted advertising that can be tailored to match the demographics of individual households and even altered in real-time to reflect viewers’ reactions. Established in 2004, Packet Vision is backed by investors including well-known and successful entrepreneurs and currently is headquartered just outside central London. It also has offices in mainland Europe and the USA. About Prime Media Since 1990, prime media Productions has become one of the fastest growing independent Cable Advertising and Production Companies in the Mid-Atlantic Region. As a privately-held company, Prime Media is the largest ad insertion service provider that focuses on smaller DMA’s and the only provider that has local representation in every system we serve. Our team of experts are committed to offering cable advertising that’s affordable for every business need and gets results. For more information, please visit www.packetvision.com or www.primemediaproductions.com |