London, UK – 14 October 2008: Packet Vision, the pioneer of advanced video advertising services over IPTV, today announced the launch of a nationwide addressable TV advertising project. The three phase roll-out of addressable TV advertising campaigns will run on Channel 4 over the next 12 months involving a number of large media agencies and some of the world’s leading brands.

This is the first time that addressable TV advertising has been attempted on this scale anywhere in the world. The targeted ads will run over triple-play service provider Inuk Networks’ Freewire IPTV service that currently delivers TV content to students in universities across the UK (a universe of 160,000 students) and has plans to provide the IPTV service on a nationwide scale.

A number of leading media agencies – including Walker Media, Phd and Mediacom - have involved their clients in the first phase of the project. The first TV advertising campaigns began airing on Channel 4 on Monday 6^th October with the first spots transmitted during Hollyoaks. The airtime will be viewed exclusively by subscribers to the Inuk Freewire service (currently students). Further addressable advertising activity will continue on Channel throughout 2009.

Advertisers currently on air include NatWest, Emirates, Electronic Arts, Shell, Weetabix, Cadbury and Co-Op.

IPTV uses broadband telecom networks to deliver TV, either to traditional TV sets (through a set-top box) or to students’ laptops (via a downloaded application).

Inuk’s IPTV Freewire service provides students with access to a range of free and pay TV channels (including Channel 4) Packet Vision has integrated its technology within Inuk’s network, so that TV channels can deliver advertising by location, micro-demographics and behaviour. Additionally, advertisers will be able to control campaign coverage and frequency and measure viewership on an absolute screen by screen basis.

The first phase of the project, will involve inserting student targeted ads on Channel 4 when carried over Inuk’s closed IPTV network to university campuses. As the project rolls out it will involve advertising to selected student audience groups based on gender, age, coursework, location or even commercial behaviour.

Barry Llewellyn, Packet Vision’s VP Sales and Marketing, said: “This deal with Channel 4 is the first stage in the buying and selling of targeted advertising over IPTV and will be closely watched by broadcasters, agencies and advertisers all over the world. IP is set to become the preferred method of TV distribution in many countries around the world and as these networks grow, so will TV advertising. Addressable advertising opens up a host of possibilities. We expect new-to-TV advertisers will come on board as the medium becomes more affordable and allows them to reach their potential customers and exclude non targeted audience groups.

Marcus Liassides, Chief Executive Officer of Inuk Networks, commented: “Together with Channel 4, we have shown how advertisers can bring the targeting power of online marketing to the world of television. Advertising over the Freewire platform offers the best of both worlds to advertisers – direct access, without any wastage, to a specific social category – and true return path data showing the success of a campaign.”

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About Packet Vision

Packet Vision is the pioneer of advanced video advertising. Its managed advertising service provides highly granular targeting on the basis of lifestyle and location over IPTV. As the service develops it will also include mobile TV, web TV and future video platforms.

Packet Vision has developed an innovative delivery platform based on IP technology, together with a low-risk, low capital-investment business model. It allows generic commercials to be replaced with specific, targeted ads, achieving a high level of granularity. The service supports local ad insertion, and enables advertisers to select their audience according to demographic or geographic profile as well as personal preferences, psychographics, interests and viewing habits. The same ad avail can then be sold many times over, substantially increasing its value per home and improving the relevance of advertising for TV viewers.

Since its launch in 2004, Packet Vision has announced commercial trials in the United States and Europe, and has partnered with market leading IPTV network operators, middleware and application providers, broadcasters, advertising agencies, aggregators and advertisers. The company has offices in the UK, the US and France.For more information, please visit www.packetvision.com

About Inuk

Inuk Networks is a triple-play service provider which has capitalised on the rapid growth of broadband technologies by developing a platform for the distribution of broadcast quality TV and carrier-class telephony over closed IP-based networks.

Freewire (http://www.freewireTV.com) is the company’s branded platform for the delivery of video, voice and data services to consumer customers, with an initial direct focus on the student market. Inuk’s Freewire platform can be customised and delivered as a wholesale solution, offering broadband providers and network operators the ultimate flexibility in how they provision their TV, voice and converged entertainment service offerings.

Please visit http://www.inuknetworks.com for more information about Inuk Networks.

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